Bring Me the Horizon has ignited a heated discussion among fans after introducing AI-generated visuals in their live performances and merchandise. During a recent show, an AI-powered camera projected a surreal image of singer Oli Sykes morphing between human and demon forms, accompanying their song AmEN. While some fans praised the innovation, others criticized the band for adopting AI technology over traditional artistry.
Mixed Reactions to AI Innovations:
- Fan Backlash: Critics expressed disappointment across TikTok and X (formerly Twitter):
- “You’re one of the biggest metal bands in the world and you can’t hire an artist to make something for you? Honestly disgusting.”
- “AI-generated T-shirts being sold for £80 as part of your clothing label? EW.”
- Defenders Respond: Supporters argued the visuals were a creative and technical marvel, with comments like:
- “This band is so crazy creative! GD this is cool and mind-blowing live.”
- “Y’all acting like an artist can sit there drawing this that fast for a live show lol.”
Why the Controversy?
The criticism largely revolves around the ethics of using AI art in place of traditional artists, especially given BMTH’s history of collaborating with talented visual creators for album art and merchandise. Fans also expressed concerns about AI’s broader implications for creative industries.
BMTH’s Current and Future Touring Plans:
- Touring South America: The band is currently on tour, set to conclude on December 14 in Mexico City.
- 2025 Festivals: BMTH has announced performances at major European festivals, including Rock am Ring, Rock im Park, and Reading and Leeds. More dates are expected soon.
As Bring Me the Horizon explores new frontiers of visual art, the debate underscores the tension between innovation and tradition in music and entertainment.
Source: Loudwire
